As the brand bookstore with the largest operating area in the country, Jihe Bookstore is a composite bookstore which integrates reading, art exhibitions, cultural salons and handwork DIY.

By Xia Zhaofen

On 30th April, Jihe Bookstore located at Zilang Xintiandi, Nantong Innovation District made its debut.

The total area of the bookstore is 600 square meters. It adopts a black and white minimalist style, matched with a unique atmosphere that creates a sense of mystery, fun, and curiosity. It integrates and intersects points, lines and planes, to form an upward inverted V-shape ‘arch’ top, creating Gothic architectural features —— ethereal, tall and sharp. As the brand bookstore with the largest operating area in the country, Jihe Bookstore is a composite bookstore which integrates reading, art exhibitions, cultural salons and handwork DIY.

Up to now, Jihe Bookstore has had 1 million online and offline followers over the state, covering 30 cities (regions).