The gross merchandise value of live broadcast in the first half of the year exceeded 36 billion yuan

By Lu Chenghui

On 1 September, 2023 Nantong Home Textile E-commerce Live Broadcast Festival was open at Nantong Home Textile Park. Close to 140 merchants and enterprises gathered at Xianyifang Live Broadcast Ecological Center. Various autumn and winter new products and discounted premium goods were prepared to welcome ‘golden September and silver October’ home textile golden consumption season. In the first half of 2023, the GMV (gross merchandise value) of Nantong home textile live broadcast has exceeded 36 billion yuan.

From 1 to 17 September, Tik Tok E-commerce will launch ‘home textile brand new season’ event online at the same time, which includes excellent source home textile products of Nantong industrial belt, by presentation and interaction in the live studio, let excellent products reach customers directly.